ВкусВилл
Park and forest clean-ups for customers
VkusVill customers can record collected litter in the app. Each submission is reviewed before Ecoins are credited, turning an environmental action into part of the loyalty programme.
B2B
Digital eco-services for companies
Customer and employee services combining environmental tasks, infrastructure maps, rewards and measurable results in one digital flow.
A digital environmental platform, not a one-off campaign
TrashBack designs eco-services around a business objective: customer engagement, loyalty, employee activities or the use of separate-collection infrastructure.
The app connects the participant, project geography, completed action, verification and reward. The company receives both communication and data for evaluating reach, repeat participation and environmental impact.
Services that can be launched
📱
Customer eco-services
Territory clean-ups, recycling, challenges and game mechanics with action verification and Ecoin or partner-bonus rewards.
📍
Collection-point map
A digital map shows partner infrastructure, accepted fractions and collection rules, and guides users to the right location.
🤝
Digital Clean-up Day
A corporate programme for employees and their families with environmental tasks, teams, rankings, rewards and a final report.
Eco-service for employees
Digital Clean-up Day
A dedicated part of the platform is the corporate Digital Clean-up Day for employees and their families. Participants complete online and offline environmental tasks, join teams and follow shared progress.
- Environmental tasks for the office, home and city with result verification.
- Teams, rankings and rewards help sustain participation throughout the programme.
- The client receives a final report on participants, actions, geography and engagement dynamics.
Implementation examples
The mechanics and interface depend on the audience: customers need an easy everyday service, employees a time-bound team programme, and infrastructure owners a clear map and statistics.
РусПро
Collection-point map and urban infrastructure
For RusPro projects, the digital layer can show separate-collection points, guide users to containers and connect infrastructure to packaging return and rewards in the app.
What a digital eco-project gives the business
The effect depends on the objective and mechanics, so the target action and metrics are set before launch. The platform helps evaluate results through data rather than communication reach alone.
Customer loyalty
A useful environmental action is linked to the participant account, Ecoins or partner rewards, creating a reason for repeat brand contact.
Employee engagement
A team programme brings employees and their families together around clear actions rather than an abstract environmental agenda.
Measurable results
Participants, actions, geography and repeat participation are recorded and can support internal or ESG reporting.
Evidence-based communication
The company receives stories and results from verified actions for internal communication and external content without unsupported claims.
How an eco-service is launched
- 1
Define the business objective
Set the audience and target action: a location visit, packaging return, territory clean-up or employee participation.
- 2
Design the mechanics
Choose tasks, geography, verification rules, rewards and the link to the loyalty programme.
- 3
Run a pilot
Configure the app journey, participant materials and, where needed, an infrastructure map.
- 4
Measure and improve
Collect participation and action data, compare mechanics and prepare a report for the client team.
Discuss a Project
Tell us who you want to engage and what environmental action matters — we will propose a digital service mechanic.
Contact us