Digital Clean-up Day
Effective team building and employee motivation through ecology
A Digital Clean-up Day is a set of activities aimed at engaging employees and their families in waste sorting, use of recycling infrastructure, territory clean-ups and a healthy lifestyle.
Project-based
Like a regular clean-up day, a Digital Clean-up Day is limited in time and geography
Digital
All tasks and eco-activities are carried out by users through the TrashBack app
Motivating
In addition to the gamified format, users earn material rewards — Ecoins — for each action
Team-building
Wide reach of engaged employees and their families; digitised results across all assigned tasks
Vivid
Eco-actions can be done at any convenient time and place, with results shared in the app and on social media
Social
Significant growth in recyclables directed to processing; fulfilling the company's ESG goals